Power and Influence
April 30, 2009
Because No One Asked gets results!
Maybe, maybe not but a girl can dream, no?
Western Carpet One advertised a floormat last fall which was designed to raise money for the Canadian Cancer Society. Sounds good but they marketed it as the “breast cancer welcome mat” in radio ads. Oops.
They are once again marketing the mats but now the radio ad calls them “Welcome a Cure” mat. Excellent. Not so jarring as giving a big, hearty welcome to breast cancer first thing in the morning.
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