Eenie, meenie, cheerio.
Grocery stores have entirely too many different products.
One time I spent about ten minutes in the cereal aisle trying to pick one kind of cereal to buy. There must be at least 30 different kinds of cereal which is entirely too many. Now there are even more. Rice Krispies … Cocoa Krispies … Vanilla Rice Krispies … aaagh!
That day in the store I finally gave up and decided to have toast.
Jonah Lehrer understands. He wrote a book about it. I’m not alone.